I recently discovered an indie cosmetic line, Winky Lux, while researching strobing creams, a/k/a highlighting or luminizing products. The Winky Lux line launched with nine product categories geared toward fashion forward millennials in October of last year. The brand’s concept is simple, cut out the middle man by selling direct to consumers so that they can offer luxury quality products at mass market prices. Every product in the brand’s collection is made in the United States, free of harmful chemicals and cruelty-free. To encourage buyers to share their experience on social media, each product is tagged with a hashtag.
To date, Winky Lux is best known for limited edition collaborations with famed YouTubers and Instagram stars including Marzia Bisognin and the BETCHES. Today’s blog post features Light Box Strobe Illuminators, three different shades of very pigmented, creamy highlighters designed by Orion Carloto, Sam Fazz and Lily Lane, a/k/a O+S+L.
Winky Lux Light Box Strobe Illuminators $16 each
(Left to right: Radiant Pink (hashtag: #WLradiantpink), Bronze Bombshell (hastag: #WLbronzebombshell) and LIT (hashtag: #WLlit)
Look for my review of Matte Lip Velour next week!
About Matte Lip Velour: Ultra long-wearing matte lipstick delivers intense pigment with a delectably lightweight moussy texture. Infused with natural vanilla for the ultimate lip experience, this lipstick is packed with suspended pigments to give lips a cushiony, plush feel. $15
Winky Lux is available online at at www.winkylux.com and Cosmetic Market Avalon 678-894-4012
Sending peace, love & happiness to all!
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